This video, created as part of an image campaign – Heart Your Smile– aims to change public perception of dentistry in the UK.

The goal: to increase attendance and reinstate the dental team’s position as trusted members of the local community.

It’s not unlike the Partnership for Healthy Mouths, Healthy Lives in the U.S. which is sponsoring a public service advertising campaign created by the Ad Council. The Ad Council’s focus is on improving children’s dental health so they can develop into healthy adults. Its website also provides tips for parents and caregivers on how they can teach their children habits for maintaining healthy teeth and a great smile.

One website features 2-minute videos children can watch two times each day while brushing their teeth. Share  with your patients and their parents: