Get a patient release form. Keep it short and to the point.

Fred Joyal offers these two tips, among others, in a recent post on The author of  Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, explains the appeal of well-produced video testimonials from patients.

“They are credible because they are real, spoken endorsements of your practice experience.  They are versatile because you can use them in so many places: your website, YouTube, Facebook, Twitter, your Yelp and your Google+ page, and in email marketing to new and existing patients.  That’s a lot of exposure,” says Joyal.

Rather than claim videos are easy to produce and then leave dentists to their own devices, he walks practitioners through nine common foibles and steps to avoid them.

Read his suggestions at: