Measuring “influence” is a little like measuring love, or the water view from an apartment terrace. It’s a formula that includes a few numbers, some guesswork and a whole lot of you-know-it-when-you-see it. In dentistry, a multibillion-dollar health-care industry that’s home to... CONTINUE READING
This message, also the driving force behind a study and campaign funded by the Dental Trade Alliance (DTA) gained ground with a message shared this week by DTA President and Chief Executive Officer Gary Price, the leader of the association that represents dental manufacturers, distributors and... CONTINUE READING
[embed]https://www.youtube.com/watch?feature=player_embedded&v=KslvqfKLqNc[/embed] Caption: 'Gerbils on a train' video used as part of the Healthy Mouths, Healthy Lives campaign. 'People spend 15 minutes watching online videos like this one,' chirps the gerbil. How about 2 minutes to brush... CONTINUE READING
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