Creating a brand identity is more than creating a logo. Allison Simenkiewicz, brand identity specialist for dental practices nationwide, guides her clients through the process of crafting their own identities. She notes that crafting a brand should encapsulate not only personal philosophies... CONTINUE READING
Creating a “mood board” is just one step dentists can take to define a personal brand and help their practice stand out.Dr. Mariel Petruk’s Tarpon River Dental practice in Fort Lauderdale, Florida offers inspiration on how to get started. Shown above, a mood board created by Interior... CONTINUE READING
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