By Rachel Pugh/ Marketing Communication Manager, Benco Dental
Managing Director Rick Cohen began Day 2 of the Benco Dental Sales Forum, March 12 in Orlando, Fla., with a presentation of the new Benco Brand initiatives including gloves, hand pieces, and the new whitening and oral health care line, Pro-SYS. Rick peppered his presentation with entertaining photos of territory representatives, vice presidents and managers. He included a making of Pro-SYS video, produced by Benco Video Production Coordinator Brad Barry.
The Managing Director concluded presentation with a contest announcement called “Who Do You Love?” in which winning territory reps can win free housecleaning for a year.
The day continued with break-out sessions from Benco Dental vendors, followed by a vendor reception at Splitsville Luxury Lanes, downtown Disney World.
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Larry Cohen
CHIEF CUSTOMER ADVOCATE
Larry Cohen graduated from Wilkes College with a B.S. in Accounting in 1957 and Columbia University Graduate School of Business, earning an M.S. in Management and Finance, 1958. He served in the U. S. Army Reserve from 1958 through 1964.
He is the second-generation owner of Benco Dental Company, which was founded by his father, Benjamin Cohen in 1930.
Joining Benco Dental in 1959 as manager of the Tooth Department, in 1960, Larry became an outside sales rep, a position he enjoyed full time until 1972. Beginning that year, Larry began reducing his outside sales role and increasing his managerial duties, later becoming the president of Benco Dental from 1965 - 1996.
Larry is the Founder of the American Dental Cooperative; Board, American Dental Trade Associate, plus Various ADTA committees. He sits on the Board of Wilkes University, Board of Visiting Nurses Association and the Board of Jewish Community Center.