Creating a brand identity is more than creating a logo. Allison Simenkiewicz, brand identity specialist for dental practices nationwide, guides her clients through the process of crafting their own identities. She notes that crafting a brand should encapsulate not only personal philosophies but should also be representative of the patient experience.

“Branding is very personal, so it’s a lot of emotional stuff. If it just feels right, it probably is right.”

Allison Simenkiewicz, Brand Design Specialist with Benco Dental

Simenkiewicz’s careful process begins with an in-depth conversation to craft a personal, meaningful logo, rather than churning out generic designs. Through her process, she is able to craft delicate, professional logos that fulfill creative and technical aims.

“Everyone gets excited about branding because it’s your voice out in the world,” Simenkiewicz says. “I’m lucky that I get to help doctors channel that and show it off.”

Want to find out more about how a brand identity specialist’s process can benefit every dental practice?

Learn all the details in the summer issue of Incisal Edge magazine. There, Editor Ed Kobesky speaks with Simenkiewicz about inspiration, mood boards and how to begin a brand adventure.

Read it HERE.

Looking for 6 topics every dentist should consider when designing a dental practice? Creating a brand is one. Learn more in our series.

Check out TheDailyFloss blog series that explains all 6 topics every dentist should consider when designing a dental practice HERE.

6 topics a dentist should consider when designing a dental practice - Inspiration images-TheDailyFloss
In part one of this three-part series for dentists about six topics to consider when designing a dental practice, get started with a little inspiration and an overview of all the options and details. How can a non-interior/non-architectural inspiration image help a designer create a color scheme or finish selections? Find out HERE.

* Part ONE:
1. Identify what inspires
2. Make time for a big-picture overview of all the design options and details. GET INSPIRED HERE.

Mid Century Modern, Industrial, Transitional, Coastal, Scandinavian — just a few of the 17 style preferences detailed in part two of TheDailyFloss series on dental practice design. What’s your style? Discover it HERE.

* Part TWO:
3. Focus on the mood you want to create with the help of interior design
4. Define your personal style.
Which of 17 style preferences fits your personal brand? DISCOVER YOUR STYLE HERE.

Define your dental brand with help from TheDailyFloss blog series
Identify ‘wow” elements that can make your dental practice a standout. Here, trim pieces were used to create a geometric pattern on the accent walls that line the hallway to the operatories at Brand Dental, Kingston, Pennsylvania. (Incisal Edge Magazine/Danielle Antonello-Smolley) Read more in part three of TheDailyFloss series HERE.

* Part THREE:
5. Add “wow” elements into interior design to make your dental practice a standout.
6. Define your dental brand and logo to guide other design decisions.
Does your dental practice feature any “wow” elements? CHECK THE LIST HERE.