Dr. Tejas Patel’s passions for dentistry, education, and social media have enabled him to create a strong brand for his Austin cosmetic dental practice, while helping others in the process.
Dr. Tejas Patel said his dental journey began as a volunteer
During Dr. Patel’s time as an undergrad at the University of Texas, he volunteered at a dental office and was intrigued.
“… I was impressed by what I saw,” said Dr. Patel. “I always knew I wanted to do something in medicine and …pursue a profession where I would be helping others.”
That predisposition to help drew him to cosmetic dentistry, the facet of the profession where he finds most fulfilment.
“The ability to help improve someone’s confidence and self esteem is transformative.”Dr. Tejas Patel, on his decision to pursue cosmetic dentistry as a profession
His artistry as a cosmetic dentist at Austin Cosmetic Dentistry is heavily concentrated on veneers, which are custom-made shells crafted to fit over the patient’s teeth in order to improve their smile.
“With veneers we can change shapes, size and color of the teeth… which gives the patient a smile makeover… to a look that can’t be achieved by other methods,” said Dr. Patel.
Dr. Patel responds to patient questions in the office, but his expertise also has viral appeal. Millions of followers on the popular app TikTok agree.
He optimized his quarantine downtime in 2020 to better understand the extensive marketing benefits of social media. Recognizing TikTok’s growing audience, he began to post more frequently, leading him to amass 2.8 million followers as of May 2022.
On this platform, he showcases procedures he has completed, typically from a “before-and- after” perspective. He has credited this large following as a vital contributor in the growth of his brand.
“As our social media has grown, so has our client base. We’ve expanded our clientele from Austin …to all of the United States.”Dr. Tejas Patel explains the benefit of TikTok as related to expanding his personal brand
Why does Dr. Tejas Patel educate about cosmetic dentistry on many platforms, including a new online Veneer Masterclass program
Dr. Patel elaborated on why he has taken it upon himself to launch a personalized course to help improve the educational experience for beginner cosmetic dentists.
“Years ago, when I started, there weren’t many resources available. Also, I’ve experienced frustrations and challenges doing cases that I’ve learned a lot from and wanted to share with others,” said Dr. Patel.
“Cosmetic dentistry is not taught in dental school, yet all patients expect their dentist to be a cosmetic dentist.”Dr. Tejas Patel shares his inspiration for creating personalized educational courses
Dr. Tejas Patel explains what he finds most meaningful about creating educational courses for cosmetic dentistry
“Just hearing feedback from dentists about their struggles and how the courses have helped them improve their results or reduce their stress,” says Dr. Patel, discussing what he finds most meaningful about creating educational courses.
The course will discuss many aspects of cosmetic dentistry and veneers, including treatment planning, smile design, preparation, and consultation. Other topics will include strategies to help cosmetic dentists grow their practice, increase profitability, and reduce stress.
In the works for Dr. Patel: Creating a course on the topic of social media that is planned for release next year. The goal: helping other cosmetic dentists grow their brands.
How does Dr. Tejas Patel describe success in his field?
Dr. Patel’s derives success from the satisfaction the patient receives from his work. He explains what he views as contributing factors:
“Taking the time to listen to our patients goals and trying to translate that into our smile design.”
Ultimately, this enables him to create a new reality by transforming their smiles and helping them gain confidence self-esteem.
Dr. Patel views the ability to teach others about cosmetic dentistry and assist those struggling with the more complex aspects as a significant accomplishment as well. He explains:
“Just hearing feedback from dentists about their struggles and how the courses have helped them improve their results or reduce their stress.”
Like any great leader, Dr. Patel credited his team as a large factor toward his success.
“I have a rockstar team. Each person is amazing at what they do. I am so lucky. Without them, I couldn’t do what I do, or accomplish all that we’ve done as a team. They support me, as well as push me, to do better and are always open to trying new things.”
And when Dr. Patel is not educating peers and helping cosmetic dentistry patients fulfill their dreams…?
For Dr. Patel, any time not spent on career pursuits is dedicated to his family: wife of 22 years, Ami, two teenage daughters, and two pups.
“ I just love time with my family and our dog outdoors.”
He also enjoys comic books, reading, music, yoga, and art.
Dr. Patel would not change his career path. But had he not chosen dentistry, another area of interest he mentions seems to align with current pursuits.
“I would be a teacher,” he said.
With a Veneer masterclass in the works and social media courses on the horizon, Dr. Patel manages to help others fulfill their dreams while he accomplishes his destiny.