In this article, part three of a design series for dentists, Emily Pieshefski, Interior Designer with Benco Dental Design discusses topics dentists should consider when designing a dental practice. Find out how dentists can add “wow” elements into the interior design at their dental practice and clearly define their brand.

In part one of this dental practice design series, Pieshefski explained the best way to get started on any interior design project: 1. Identify what inspires and 2. Make time for a big-picture overview of all the design options and details. Read more about those topics HERE.

In the second installment of the series, Pieshefski takes dentists on a journey to: 3. Focus on the mood they want to create with the help of interior design and 4. Define their personal style.Read more about those topics HERE.

Find out here, in part three of this series, how dentists can add “wow” elements into the interior design at their dental practice and clearly define their brand to guide other design decisions.


‘Wow’ elements at Synergi Orthodontics include a wall mural that pays tribute to local history in Cucamonga, California, near Los Angeles, and logo in the spotlight. Patients often rave about the practice mural, painted by local artist Devin Johnson, which nods to the citrus groves of the older, more agricultural Rancho Cucamonga. 

5. Dentists can add “wow” elements into interior design to make their dental practice design a standout.

When it comes to your dental practice interior design, a statement, or “wow”, element can differentiate your practice and also add practical benefits.

Dentists can add ‘wow’ elements into interior design using wall murals, lighting, accent walls, and glass walls to highlight an area of the practice.

At Synergi Orthodontics located outside of Los Angeles, a wall muralpainted by local artist Devin Johnson shown above, pays tribute to local history. (Incisal Edge Magazine)

WALL MURALS

At Synergi Orthodontics located outside of Los Angeles, a wall mural, shown above, pays tribute to local history. According to Dr. Vanessa Peterson, patients often share positive commentary about the practice mural, painted by local artist Devin Johnson, which nods to the citrus groves of the older, more agricultural Rancho Cucamonga. 

Synergi’s design also include a statement wall with their logo in the spotlight. The 2,200-square-foot space at the base of the San Gabriel Mountains “initially looked dark,” so Dr. Peterson worked to bring in as much light as possible.

She also gravitated toward clean, modern lines and vibrant colors for the interior aesthetic, leading with the sunny, optimistic hue—“International Orange,” it’s called—found in Synergi’s logo, also shown above.

Read more about the interior design of Synergi Orthodontics HERE.


LIGHTING, GLASS WALLS

A glass wall and unique lighting are two of numerous elements that contributed to a recent honor for Dr. Tin D. Lam at Cornerstone Dental Group, Harrisburg, North Carolina. The practice earned the 2022 Incisal Edge Design Competition Award for New Construction.

“Artwork, specific furniture pieces, and even lighting can act as ‘wow’ elements. It’s all in what the doctor wants to highlight,” said Emily Pieshefski, Interior Designer with Benco Dental Design.

Glass wall and unique lighting are featured among the award-winning interior design elements at Cornerstone Dental Group in Harrisburg, North Carolina, shown above and below. The practice of Dr. Tin D. Lam recently earned a 2022 Incisal Edge Design Competition Award in the New Construction category.

A glass wall and unique lighting, shown above, are two of numerous elements that contributed to a recent honor for Dr. Tin D. Lam at Cornerstone Dental Group, Harrisburg, North Carolina. The practice earned the 2022 Incisal Edge Design Competition Award for New Construction.

ACCENT WALLS

How can dentists add 'wow' elements to make their practice design a standout? Accent-wall-BrandDental_09- Danielle -Antonello-Smolley
“A beautiful accent wall creates an impact without distraction. Welcoming, soft and warm, it uses trim pieces to create a geometric pattern,” said Sucharita Ray, design manager for Benco Dental, referencing the geometric accent wall at Brand Dental in Kingston, Pennsylvania. (Incisal Edge/Danielle Antonello Smolley

Dental professionals spend their entire careers dedicated to one recognized receptor with significant first-impression impact: the smile. Who better, then, to translate that sensibility to improve patients’ initial experience at the dental office?

An accent wall in a reception area accomplishes that and more.

“A beautiful accent wall creates an impact without distraction. Welcoming, soft and warm, it uses trim pieces to create a geometric pattern.” said Sucharita Ray, design manager for Benco Dental.

In this case, she’s referencing the accent wall in the reception area of Brand Dental in Kingston, Pennsylvania, shown above.

“Patients comment on how comfortable our reception (area) made them feel, how their anxiety went down,” said Dr. Stephen Brand.

Like this first impression? Find additional images and floor plans of the interior design of Brand Dental HERE.

Trim pieces were used to create a geometric pattern on the accent walls that line the hallway to the operatories at Brand Dental, Kingston, Pennsylvania. (Incisal Edge Magazine/Danielle Antonello-Smolley)

On the topic of Brands….

6. Define your dental brand and logo to guide other design decisions.

Many dental practice owners are intimidated by the idea of commissioning and selecting a logo. After all, as the primary visual representation of your brand, it needs to communicate a lot of things about you—at a glance. No wonder so many put it off, and off, and off . . . while, in the meantime, their marketing and public image suffers.

But you don’t necessarily need to enter the process with strong ideas to achieve a great result you’ll be confident about.

How Benco’s Build Your Brand and Interior Design teams help transform doctors’ initial ideas into eye-popping dental-practice reality.

“Build Your Brand and Interior Design help tell a story of each individual office and create a well-rounded office design,” Benco DentalSenior Interior Designer Amanda Griffith

“The collaboration is what makes this program unique, powerful and comprehensive,” said Multimedia Designer for Benco Dental Allison Simenkiewicz. 

For Dr. Archana Dhawan, that meant entrusting the gut renovation in Troy, Michigan that would become Oakland Orthodontics to Simenkiewicz and Griffith of Benco Dental’s Build Your Brand and Interior Design teams.

Starting with the simplest possible shape — the circle — Dr. Dhawan developed an entire unique practice aesthetic for her new ortho office near Detroit. Benco Dental’s Build Your Brand and Interior Design experts helped hone the doctor’s sensibility into a unified whole.

“Dr. Dhawan knew from the start that she wanted the office to feel sophisticated, with color adding a layer of whimsy and fun,” Griffith says.

“Using different colors for the dental chairs helped contribute to the overall feel. As the palette came together, Dr. Dhawan gravitated toward the berry color for her main logo. That helped drive additional material selections and became the heart of the design.”

Starting with the simplest possible shape — the circle — Dr. Archana Dhawan developed an entire unique practice aesthetic for her new ortho office with the help of experts from Benco Dental’s Build Your Brand and Interior Design teams. At Oakland Orthodontics, Troy, Michigan, the logo incorporates the circles and features prominently in the reception area, shown. (Incisal Edge Magazine)

That logo, incorporating the circles Dr. Dhawan favors, informed the spirit of the rest of the practice’s look, down to the smallest details, such as the links in the pendant lighting in the hallways and the light fixtures over the brushing stations.

Most importantly, the practice logo features prominently in the reception area, shown above, and etched into the operatory windows, shown below.

See more images and the floor plan from the 5,000 square-foot-office HERE.

Dr. Archana Dhawan of Oakland Orthodontics, 2789 Rochester Road, Troy, MI 48083, for Incisal Edge Magazine, April 24, 2021

Interiors expert Sucharita Ray, design manager for Benco Dental shares this insider tip regarding the use of logos and branding at your dental practice.

“Feature your logo where it will be seen upon entry. If a new patient has noticed your logo on your website or outdoor signage and recognizes it when they walk in, it reinforces that they’re in the right place.”

Interiors expert Sucharita Ray, design manager for Benco Dental

>>> Want help creating a cohesive brand and finding new ways to add ‘wow’ elements into interior design at a dental practice?

For details on how to create a dental office brand and interior design that inspires dental patients and the entire dental team, connect with the expert Build Your Brand and Interior Design teams: Email design@benco.com

>>> Ready for additional design guidance?

Begin an online master class where dentists can work at their own pace: Build Your Future® On-Demand. Available at the online learning platform of thevirtual Build Your Future:

  • over a dozen design-centric content modules.
  • a range of experts who can answer your questions and offer valuable advice across applicable specialties, including Dr. Tristan Hamilton, one of America’s leading experts in dentistry and architecture, and Melissa Sprau, NCIDQ, Benco Dental Director of Design.