Toothbrush users everywhere have been paying attention to the fact that one company isn’t brushing aside their feelings.

In fact, Benco Dental designed PRO-SYS sensitive to tell patients it’s OK to go easy on themselves.

“Brushing one’s teeth really shouldn’t feel like a punch in the mouth — or leave a sink full of pink,” PRO-SYS creators told Incisal Edge dental lifestyle magazine after winning an IE Award in 2017.

Social news and entertainment company, BuzzFeed, heralded PRO-SYS Sensitive in the top 5 of its 16 Of The Best Toothbrushes You Can Get On Amazon.

BuzzFeed’s Emmy Favilla offers selections “from multifunctional electric toothbrushes to eco-friendly bamboo ones, brushes for a range of needs and budgets that might make your next dentist visit a little less teeth-chattering.”

Catch the Buzz here: