BrandMax Tri-Clean Ultrasonic Cleaners for dental instruments have earned a spot among Dentistry Today’s Top 100 Products for three consecutive years based on numerous product attributes.

Their creative campaigns on social media sure don’t hurt, either.

Whether channeling Godzilla stomping wreckage in their “Superior Power” video (above) or breaking it down to “Hey Girl” with a dental team Happy Friday hip hop party, BrandMax is taking the viral humor approach proven successful by brands like Dollar Shave Club (see case study.)

Don’t miss the next BrandMax video: