Sunglasses, the souvenir of champions

This spring, during a two-day whirlwind event hosted in their honor in New York City,   the Incisal Edge 40 Under 40 — America’s best young dentists — received a few surprises.


40 Under 40 honoree Dr. Mark Broomhead, walks on the Brooklyn Bridge with wife Amanda during their NYC visit before heading home to Indiana.

On May 11th and 12th, 40 of the top young dentists in the nation put their chairside techniques on hold just long enough to be outfitted and photographed by celebrated style director Joseph DeAcetis and photographer  Matt Furman. The portfolio they create will serve as the centerpiece of the dental lifestyle magazine’s Fall issue.

The event featured live painting performance artist and


Dr. Camille Little celebrates her 40 Under 40 status back home in Bayonne, New Jersey.

philanthropist Eric Waugh, who worked non-stop for 48 hours to create smile-inspired original designs.

As a parting gift, each dentist received designer sunglasses (think Oakley, Kate Spade) courtesy of the Benco Dental BluChip program, dentistry’s first customer loyalty reward program.

Check the shades, brah!


Dr. Joseph G. Landry II took this selfie after walking with his carry-on bag from the Zen House over the Brooklyn Bridge before catching a taxi to the airport back home to Seville, Ohio. 
“If you look closely, the Statue of Liberty is behind me in the distance. 🙂 Long walk, but nothing like hiking the Appalachian Trail/Long Trail 2400 mile total in 2003! Thanks to the Benco BluChip program for the Oakleys!”

This year’s honorees were sweet enough to share some selfies in their new shades taken all over the U.S., including 40 Under 40 honoree Dr. Pearl Ambrosio Caligiuri and husband,  Dr. Matt Caligiuri, of Canyon County, California, shown outside the Museum of Ice Cream in Los Angeles. “Matt is wearing pink glasses to be dressed for the occasion,” says Dr. Pearl. “I love my Kate Spade glasses and I wear them all the time. Thank you Benco for the generous gift.”

Watch in the coming weeks for more #ie40under40 sporting their designer shades – and one-of-a-kind smiles at Incisal Edge Magazine Instagram and Facebook. 

Nominate a dentist for the 2018 Incisal Edge 40 Under 40:


40 Under 40 honoree Dr. Andy Janiga of Fort Lee, Virginia, sports his designer shades — and signature smile– with wife, Jo-Ann Jee, during a recent trip to Marshfield, Massachusetts.