Barak Granot, bestselling author and founder of DentoMetrix, has been invited to present to the Orange County Dental Society on the subject of marketing. He will appear along with dental expert Dr. Neil McLeod of West Hollywood.

Barak Granot, author of the bestselling book Attract Better Patients: How to Position Yourself As the Go-To Dentist for Higher Value Cases, was invited to share the stage with Dr. Neil McLeod, a dentist from West Hollywood, California, at a presentation to the Orange County Dental Society on the topic of marketing. Granot will discuss search engine optimization and social media use as well as how to increase authority in the market and take effective steps in advertising campaigns.

Granot’s book became a #1 bestseller the first week of its launch.

According to the author, if you are a dentist, it is crucial to market your services so that you target the people who are looking for what you have to offer. The social media game has changed; you need to play with new tools. Most importantly, you must position yourself as an authority in the field by setting yourself apart from the competition.

To help dentists achieve these goals, Granot founded DentoMetrix, a firm that helps these professionals solve the unique challenges they face in marketing their services to a broad audience, particularly in the face of rising competition.

Granot will be sharing the stage with Dr. Neil McLeod, a USC Dental School graduate who has practiced in both London and Los Angeles. Since 1976, McLeod has practiced in Hollywood, California, where he specializes in restorative and preventative dentistry. Dr. McLeod will add his own insight and wisdom to the topic of dental marketing.

The presentation will take place on April 11, 2017, at Benco Dental, 3590 Harbor Gateway North in Costa Mesa, California, from 4:45 p.m. to 9 p.m. The meeting will offer 2.5 continuing education credits and is open to members of the OCDS, CDA and ADA as well as to non-dentist staff.