In its June edition, a publication with the sole focus of making dental distribution sales reps better, offers an insider’s view of one company’s efforts to do the same.

First Impressions Magazine takes a guided tour through the four-day experience that was the Benco Sales Forum. Hosted in early March by the nation’s largest privately owned dental distributor – Benco Dental- the forum theme reflected the philosophy the company employs on a daily basis: “Bolder. Brighter. Better.”

According to First Impressions’ coverage:

“We were wowed by Dr. Gordon Christensen, the founder and director of Practical Clinical Courses, and keynote speaker Cary Mullen, a two-time Olympian and successful businessman. The Lucy Hobbs Project™ sponsored Libby Gill, an international speaker who helps maximize ‘Leadership DNA,’ and Dr. Terryl Propper, a previous recipient of the Lucy Hobbs Project Woman to Watch Award.”

Speaking of Dr. Gordon Christensen, the event held a surprise in store for dentistry’s key opinion leader. (Shown) Dr. Christensen was inducted into the Incisal Edge Innovators Hall of Fame by the dental lifestyle magazine’s editor and Benco Vice President of Marketing Paul Jackson.

Another significant celebration: Benco Dental Chairman and Chief Customer Advocate Larry Cohen was honored with an 80th birthday celebration. In addition to a menu of his favorites, Cohen was presented a one-of-a-kind gift: a bound volume of “Flat Larry” photos contributed by Benco associates across the nation, borrowing from the Flat Stanley® concept.

Learn more about the company’s initiatives for 2016 and hear from Kari Taylor, VP of Sales/Branch Operations, who joined the company’s senior leadership team in January:

http://www.firstimpressionsmag.com/benco-bolder-brighter-better.html

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Benco Chairman and Chief Customer Advocate Larry Cohen addresses the crowd Friday night, March 4, at surprise birthday celebration in honor of his 80th birthday. Shown, with his granddaughter Leah Cohen (left) and son, Benco Managing Director Rick Cohen (right), Larry thanks attendees for a unique gift: a bound volume of “Flat Larry” photos contributed by Benco associates across the nation, borrowing from the Flat Stanley® concept.