Chuck Cohen new

Chuck Cohen, Benco Dental Managing Director

“At Benco Dental, we earn and cherish our sterling reputation every day – not just as a phrase among our core values – it’s how we do business,” said Chuck Cohen, Benco Dental Managing Director, in an interview from the Chicago Dental Society’s Midwinter Meeting this week. He references the Mission, Vision, Values credo that is prominently displayed at the dental distributor’s locations across the U.S. (shown). 

“Recent media coverage relating to litigation in which Benco has been named as a defendant is of concern to Benco and we would like to take this opportunity to set the record straight.” 


Two generations of Cohens, Benco Managing Directors Chuck and Rick Cohen, with Benco Chairman and Chief Customer Advocate Larry Cohen, guide Benco on its unique mission to “deliver success, smile after smile.”

According to Chuck Cohen and his brother Rick Cohen, who serve as Managing Directors for the company founded in 1930 by Benjamin Cohen, Benco and the other major dental products distribution companies have been the subject of allegations that they have worked together to suppress competition in the marketplace for dental supplies.  

Most recently, these distributors have been named in a number of class actions lawsuits brought by different law firms, all of whom are seeking to be named lead counsel in a consolidated class action brought on behalf of all dentists in the United States. Without detailing any specific facts to support their claims, the plaintiffs in all of these cases have alleged that the concerted actions of Benco and its competitors have resulted in higher prices being charged to their customers.  Benco Dental categorically denies that it entered into any such concerted action and further denies that any such actions led to higher prices for customers.

“Benco is confident that the end result of the legal proceedings lodged against it will be to confirm that Benco participated in no wrongdoing and that product pricing and market practices have been fair and competitive,” said Chuck Cohen.

Headquartered in Northeastern Pennsylvania, the company has remained family-owned and focused on its unique mission to “deliver success, smile after smile.”

Within the past 85 years, the company has grown from a single downtown location to a national network of more than 65 regional locations, five distribution centers, and three design showrooms.  Those design showrooms, one at the company’s Pa. headquarters, one in Southern California, and one in Texas, feature North America’s largest selection of dental equipment and technology, as well as a hands-on dental design experience, to assist dentists in the planning and construction of a new office.

Benco, which has been named one of Pennsylvania’s ‘Best Places to Work’ for 12 of the past 14 years, is proud to feature a highly skilled team of more than 400 professionally trained sales representatives and over 300 factory-trained service technicians.

Last year, the Benco Family Foundation supported more than 100 charities and donated nearly 150,000 toothbrushes to children and families.

 “As always, Benco remains focused on providing the best products and highest level of service to dentists across the nation.”