To demonstrate the performance, science and reliability of Straumann’s lastest implant innovation, the Straumann® Bone Level Tapered Implant, the company has launched the #StraumannLegend campaign, in which the groundbreaking  material and surface technologies of Roxolid® and SLActive®combine with a tapered design for legendary strength and ossoeintegration properties.

In this campaign, the legend of King Arthur and the sword of Excalibur is put to the test as he initiaties his quest to remove the sword from the stone. Despite his exceptional strength, the sword remains firmly entrentched in the stone – much like the outstanding high tensile strength1 and faster osseointegration2  of Roxolid and SLActive that define the Bone Level Tapered Implant which is designed for a strong, long-lasting solution for dental implant therapy.

The video clip is the cornerstone of an awareness campaign to underline the strength and reliability of the Straumann Bone Level Tapered Implant.


Restoring Confidence
Arjan Haverhals, VP of Customer Marketing and Education, Straumann North America, commented: “Our goal is to go beyond products and not only create smiles for patients, but restore their confidence and significantly improve the quality of their lives.  #StraumannLegend is more than a campaign motto – our products have been at the forefront of the dental implant industry for 60 years.  It’s a testament to the science and rigorous quality control behind our products and as importantly, to our employees who work tirelessly to deliver the best products and solutions for our customers who have confidently trusted us with their patients for so many years.  When you choose Straumann – as an employee, or as a customer – the journey to becoming a #StraumannLegend begins.  We could not be a global leader without the strength and support of our customers and employees.  It truly is a legend”

Outgoing orders beginning in mid-February will feature a “Flat King Arthur” and customers are encouraged to tag Straumann in Facebook, and Twitter posts via #StraumannLegend to participate in the campaign and join the company in this exciting initiative.