It might not be a contest to guess the jelly beans, but Dr. Michael Kelly, who practices at Aesthetic Dentistry of Scottsdale in Scottsdale, Arizona, knows how to keep his patients engaged. 

He told recently that his CAD/CAM system allows him to cut back on marketing, “thanks to word-of-mouth referrals and online reviews. He shares an example:

“Where my patients appreciate CAD/CAM technology the most—and let their friends and co-workers know it—is the speed of the in-office milling machine. I even keep a glass jar of the stubs from the milling blocks on the counter as a conversation starter about same-day restorations.”

Find out how Dr. Kelly’s satisfied patients spread the word for him via social media and online reviews: