The PRO-SYS toothbrush is the latest on bb7’s extensive list of new product development solutions for the dental industry. Sold by Benco Dental, the PRO-SYS toothbrush was designed and developed in collaboration with bb7. Past bb7projects  have included the first set of wireless dental loupes, a revolutionary dental curing wand and robotic testing equipment to evaluate toothbrush performance. Many of these products have garnered awards and recognition from Dentistry Today and The Medical Design Excellence Awards.

Benco Dental Territory Rep Lenny Lenz isn't only a talented salesman, he's also a gifted craftsman - of giant toothbrushes (shown)!

Benco Dental Territory Rep Lenny Lenz isn’t only a talented salesman, he’s also a gifted craftsman – of giant PRO-SYS toothbrushes (shown)!

bb7, a comprehensive product development firm, announced today that the PRO-SYS toothbrush was the recipient of a 2015 Silver Edison Award™. The Edison Awards™ are conducted by Edison Universe, a non-profit, 501(c)(3) organization dedicated to fostering future innovators. The Awards have recognized and honored the best in innovations and innovators since 1987. They honor game-changing innovations at the forefront of new product and service development, marketing and human-centered design. The prestigious awards are one of the highest accolades a company can receive in the name of successful innovation. The PRO-SYS toothbrush was one of three winners in the Dental Patient Care category.

“Working with Benco Dental on their line of professional and consumer toothbrushes was a perfect fit for our capabilities and experience. Our design team sculpted quick form studies of sketched concepts, so decisions were reinforced with hands-on experience,” said John Miller, Director of Industrial Design and User Research at bb7.

PRO-SYS oral health care products unite design simplicity with clinical efficacy. The PRO-SYS Tapered Toothbrush includes (from the inventor of the nylon bristle) DuPont® Tynex filaments arranged in a multi-level design for improved cleaning. The design is intended to clean deeper in difficult-to-reach areas without sacrificing comfort; tapered bristles clean under the gum line.

The contoured handle of the PRO-SYS toothbrush – three years in the making – was shown to substantially reduce debris accumulation and bacterial contamination after prolonged use. In recent clinical findings by The Dental Advisor’s John A. Molinari, Ph.D. and Peri Nelson, B.S., the rubber-free handle on the adult and junior series toothbrushes in the PRO-SYS® oral care family remained 1,500 times cleaner than other brush handles after months of use.

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