In a recent article by Fred Joyal, the dental practice marketing expert highlights the value of offering tours of your dental practice to new patients.

One dental distribution company took that concept to a new level back in 2010 when they opened the first dental showroom of its kind in North America — Destination: CenterPoint.

Benco Dental — the nation’s largest privately owned, full-service distributor of dental supplies, equipment, consulting and services  — built from ground up, an inspired design showroom at the company’s home office in Pittston, Pennsylvania.

What greets visiting dentists, in addition to VIP treatment?

* 25 fully functional operatories,

* an intraoral room for hands-on imaging,

* a fully appointed digital suite with 18 X-ray units,

* a hands-on design experience with members of Benco Dental’s CenterPoint Design team to assist dentists in the planning and construction of a new office.

On the heels of overwhelming response to this first showroom, the family-owned enterprise ventured West.

With its high ceilings, modish LED lighting and modular art walls, the San Diego practice of Dr. Kathrina Agatep (Dental Design SD), a Benco Dental customer, might be mistaken for a gallery in the city’s fashionable North Park district.

“Dentistry’s Disneyland,” as described by Dr. Kathrina Agatap, a San Diego customer, accurately portrays Benco Dental’s 21,000 square foot facility in Costa Mesa, California, which serves as a West Coast companion to the original in Pennsylvania.

A third showroom in Dallas, Texas, will open in the near future.

Dentists interested in scheduling a tour can call 1.800.GO.BENCO, or register for an upcoming Design Seminar slated for April 9 and 10 at Destination: CenterPoint in Orange County, California. At this free two-day course, practicing clinicians can earn up to 9 CE credits and gain the knowledge and confidence to create a work space that is both beautiful and efficient.

Practicing clinicians are invited to attend Benco Dental’s Design Seminar – The CenterPoint Experience- at no charge April 8 and 9 in Costa Mesa, California.