Benco Dental innovator talks oatmeal, babies and impressive curing lights.
Kristie Ceruti • March 7, 2015
Colloidal oatmeal as a natural skin protectant in nitrile gloves. A curing light battery that lasts 67 minutes. A PRO-SYS oral health line for babies.
More than 800 attendees listened with rapt attention regarding these topics and more as one of Benco Dental’s two Managing Directors, Rick Cohen took the stage at the Moon Palace Resort in Cancun, Mexico. With Benco Sales Forum 15 underway for more than a day, one of the company’s leaders offered his annual “What’s New” update.
Recently honored as an Edison Award™ finalist for the PRO-SYS oral health care line’s antimicrobial toothbrush, Cohen delivered nothing less than that same innovation March 5.
Regarding upgrades within the largest privately-owned dental distribution company in the United States, to unique additions to their private label Benco Brand offerings, Cohen briefed the sales force and management team.
Between “10 Technology Time Savers” and a celebration of one of the top products of 2014 (Iris varnish!), Cohen took a moment to brief the team on upgrades to the company’s industry-leading online inventory management system: Painless™. He introduced George Suda as a new Benco Brand celebrity spokesperson, announced that Natural Extensions NeoStretch gloves will now be available in pink and spotlighted Soleil Supreme high-end curing light, with a battery that lasts 67 minutes.
Benco Managing Director Rick Cohen discusses a new selling case for the Edison Award™ nominated PRO-SYS products.
From the man who developed the PRO-SYS toothbrush based on the notion that functionality need not take a back seat to eye-catching design, came the most recent additions of a PRO-SYS Baby line, an array of toothbrushes crafted specifically for sensitive teeth, and a new selling case for the products.
Rounding out the announcements, was the launch of Healthy Hands nitrile gloves, which includes colloidal oatmeal as a natural skin protectant.
ABOUT THE BLOGGER
Kristie Grier Ceruti, Senior Communications Specialist for Benco Dental, has been Molar-Musing for TheDailyFloss.com since its launch in 2013. Favorite dental moment: Interviewing Industry Icon, the late Dr. Esther Wilkins, at her Boston home during a record-breaking snowfall of 2015.
As the Digital Editor of Incisal Edge magazine, Kristie received a FOLIO: Eddie Award for journalism based on an architectural and interior design tour of the country’s most impressive dental practices.
The latest of what's important in dentistry – and life – in one blog. As part of the Benco Dental and Incisal Edge brands, we're focused on helping readers get an edge in the worlds of healthcare and business.
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