The Olympic Torch Cauldron. World’s lightest bicycle. The body of Apple’s PowerBook line. SR-71 “Blackbird” war plane. The Reinast toothbrush?

It was only a matter of time before a new use for the fourth most abundant, yet difficult to isolate metal came to light in the form of a luxury dental product.

Released in 2013 and touted by its creators as the “first everlasting hygienic toothbrush” this marvel of German engineering took more than four years to create and starts at  $4,320.

In an interview with gizmodo.com, Reinast designers explained the inspiration behind its curvaceously designed handle: a miswak branch, which presented as one of the earliest forms of tooth hygiene in ancient Egypt.

Reinast custom built a diamond-embedded version of the toothbrush for a Middle Eastern sultanate, according to gizmodo.com’s report, in line with the toothbrush creator’s vision for its ideal purchaser, as described by Chief Technology Officer Dr. Djorde Djokovic:

“The type of client we have in mind and are currently selling to are those with an incredibly high net-worth. People who have their own yachts, people who have their own private jets—it’s for people who can spend this amount of money on a product they deem beautiful. And one that doesn’t exist on the market elsewhere.”

To view an illustration of how many standard toothbrushes you could buy for just the initial cost of the Reinast Luxury Toothbrush, visit: gizmodo.com

Learn the hygienic and medical advancements of its antibacterial properties and experience the luxury of it presentation at: http://www.reinast.com/experience