CAPTION: Braced-Lets, shown, $5 stretchy sensations, might be a clever giveaway item for orthodontic patients. Find them at

Strengthen relationships with existing patients and create awareness among prospective patients with giveaways, according to a recent article by The Modern Dental Practice Marketing Consultants. Just be sure these generous gestures are thought out completely.

Being mindful of your recipients and promoting your signature services will make your efforts worthwhile.

For instance, older patients might appreciate printed materials and coupons, while other age groups might prefer  to use offer codes and exclusive digital deals.

If your practice specialty is orthodontics, cater to your teen and tween patients with swag such as Braced-Lets, the wrist accessories crafted entirely out of authentic orthodontic materials.

For more on the topic, along with seven suggested locations for new patient prospecting, read more at: