In the U.K., Dr. Ken Harris of Riveredge Cosmetic Dentistry split all proceeds from the sale of his “Nothing But a Smile” calendar among two cancer charities. The calendar featured nude images of a well-known rugby player and several male patients, ranging in age from 22-74 years old. 

Maybe that’s a reach from the charitable efforts you had in mind for your practice, but according to  of MDPM Consulting, who shared the above example in a recent post: “Do-gooders do good business.”

Nastasia offers illustrations of practitioners who have hosted Dentistry from the Heart events, partnered with the American Academy of Cosmetic Dentistry and its Give Back a Smile program, and dentists in the same town who competed to raise the most food bank donations at their practices.

Adopting a social cause does good, looks good, and feels good for dental teams and patients alike, she adds.

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