In the U.K., Dr. Ken Harris of Riveredge Cosmetic Dentistry split all proceeds from the sale of his “Nothing But a Smile” calendar among two cancer charities. The calendar featured nude images of a well-known rugby player and several male patients, ranging in age from 22-74 years old.
Maybe that’s a reach from the charitable efforts you had in mind for your practice, but according to Jill Nastasia of MDPM Consulting, who shared the above example in a recent post: “Do-gooders do good business.”
Nastasia offers illustrations of practitioners who have hosted Dentistry from the Heart events, partnered with the American Academy of Cosmetic Dentistry and its Give Back a Smile program, and dentists in the same town who competed to raise the most food bank donations at their practices.
Adopting a social cause does good, looks good, and feels good for dental teams and patients alike, she adds.
Gather some great ideas at: http://mdpmconsulting.com/2014/04/cause-marketing-for-dentists/