“There is a lot of opportunity out there, doc. You don’t have to sit in an oversaturated area spinning your wheels trying to figure out how you’re going to get your next new patient. Take a look at demographics in your own state or states around you. Figure out where the underserved live.”
Words of inspiration from Howard Farran, DDS, MBA,  international speaker and publisher of Dentaltown Magazine, arrive in tow with his challenge to practitioners: rethink your business model and open yourself to change.
Ready to face a new frontier? Dr. Farran’s column might be more necessary than your Monday morning coffee.