Steve Jobs. Seattle’s original Starbucks triumvirate: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. These visionaries did not ask customers what they sought. Instead, they “dreamed big” and invited others to join the reverie.
Pam Johnson, Editor-in-chief at Inside Dental Technology suggests dental professionals do the same – build a downstream focus. Read her column in January’s edition and be inspired:

http://www.dentalaegis.com/idt/2014/01/building-a-downstream-focus