If there exists a magic formula to becoming an overnight sensation, the creators of Braced-Lets must surely have it filed in their archives.
Launched in 2011, the “bracelets for all ages, crafted entirely out of brand new, authentic orthodontic materials” received a meteoric rise to celebrity status that mirrors that of the bubble gum pop stars who sport the accessories.
From the moment the stretchy sensations evolved from a collaboration of orthodontist and artist – sisters, of course, Dr. Jennifer Salzer and Lulu Frost jewelry designer Lisa Salzer – they took center stage. (Let’s not forget the valuable input from Dr. Salzer’s associate Dr. Marc Lemchen.)
Since then, they’ve been spotted on the wrist of Disney Radio’s Ashlee Keating, among other young celebs.
One hit wonder? We think not.
Most recently, in early 2013, they earned a nod from Newsday when they were included among the Hottest Toys at Manhattan’s Toy Fair 2013.
And on the must-have lists of tweens across the country.